NJBIZ has an interesting piece about the state of the public affairs industry in New Jersey. Steve E. Some of CPA was interviewed for the article discussing CPA's transformation into a 21st century firm utilizing 21st century technology to advance its clients' goals:
But perhaps the lobbying firm that most transformed itself is Princeton-based Capital Public Affairs, which two years ago went from pure lobbying in hallways of government buildings to what it calls a “grassroots public affairs firm” employing strategies made famous by President Barack Obama’s election campaign.
It will create Web sites, launch letter-writing campaigns, conduct surveys and write news releases, in additional to lobbying policymakers, said Steven E. Some, principal.
“In the last two years, we have completely changed our firm,” said Some, who heads a staff of 12 in Trenton and Washington, D.C. “This type of new-world service is what clients want today.”
Comments