Newsom Tweets His Campaign Announcement

Barack Obama led the charge with his text message announcement of Joe Biden as his running mate. Gavin Newsom is hoping to pick up where Obama left off. Newsom recently tweeted his announcement to run for Governor of California. It's becoming a requirement that high-level campaigns establish a presence on sites like Facebook and Twitter. However, such sites offer a wealth of value for local and district-wide candidates as well. The ability to find and target local voters could be extremely valuable to a savvy local campaign. It will be interesting to see which campaigns understand this and leverage it to their electoral advantage.