Technology Changing Campaigns at All Levels

From dog catcher to president, political campaigns are being impacted by technology and the rising crop of web-based communication tools. Naturally, that trend is also seen in New Jersey. The major candidates for Governor are utilizing blogs and social networking web sites to communicate with supporters, persuade fence-sitters and attack their rivals. Political information is now mainlined directly to the voters - the traditional role of the media is slowly but surely diminishing. This is potentially problematic, yet ripe with opportunity for candidates. How that opportunity is exploited by political candidates will play a large role in defining electoral winners and losers.