Social Media Intensifying Race for Governor

The race for governor in New Jersey has heated up recently, a result largely in part due to a very valuable campaign tool, new media. Governor Jon Corzine and Chris Christie have each become active in social media communications through YouTube, Facebook and Twitter. Video messages, statements, speaking events, Tweets and blog posts, are all utilized by the candidates to display information and even communicate attacks against each other. Governor Corzine and Chris Christie employ social media to speak directly with loyal supporters and display their platforms to garner additional voters. The ability to target specific niches within social media will definitely help determine November’s outcome.