for governor in New Jersey has heated up recently, a result
largely in part due to a very valuable campaign tool, new media. Governor Jon
Corzine and Chris Christie have each become active in social media
communications through YouTube, Facebook and Twitter. Video messages, statements,
speaking events, Tweets and blog posts, are all utilized by the candidates to
display information and even communicate attacks against each other. Governor
Corzine and Chris Christie employ social media to speak directly with loyal
supporters and display their platforms to garner additional voters. The ability
to target specific niches within social media will definitely help determine
Barack Obama led the charge with his text message announcement of Joe Biden as his running mate. Gavin Newsom is hoping to pick up where Obama left off. Newsom recently tweeted his announcement to run for Governor of California. It's becoming a requirement that high-level campaigns establish a presence on sites like Facebook and Twitter. However, such sites offer a wealth of value for local and district-wide candidates as well. The ability to find and target local voters could be extremely valuable to a savvy local campaign. It will be interesting to see which campaigns understand this and leverage it to their electoral advantage.
New Jersey Governor Jon Corzine has a reelection battle on his hands, massive state debt to contend with and a tough budget season ahead. Corzine has enlisted Facebook to help spread his message, enlist supporters and fight back against the claims of "waging war on the middle class" during this crucial juncture in his first term. It's good to see elected officials embracing social networks and engaging citizens directly, but it's important for Corzine and others to remember to actively engage your online audience when appropriate, provide consistent, relevant updates and be as transparent as possible, even when handling criticism.
Republicans have had a tough time statewide in New Jersey for decades. However, an increasing number of pundits are entertaining the notion of a GOP revival in the Garden State this year. With the country in recession and unemployment rising, incumbents everywhere have reason to be concerned. That's no different in New Jersey, especially during a year that will likely see an incumbent facing a challenger perceived as a corruption-buster intent on changing the politics of Trenton.
The Washington Post is wondering whether a Republican can "finally" win New Jersey's governorship. We'll know that answer later on this year, but one thing is clear this year in the Garden State: the Republicans stand their best chanse to retake Drumthwacket in a long time. Of course, the GOP nominee will be up against a well-funded Corzine campaign as well as presumed appearances from President Obama. It's hard to see how that could hurt Corzine back home. Stay tuned...
People, politicians included, can't seem to sign-up for Twitter fast enough. At least for some. For those wondering if their member of Congress is tweeting, you can check Tweet Congress to find out. The LA Times Tech Blog and Yahoo! both picked up the story of the D.C.-based tweeters and the site that tracks them. There is no doubt that as the universe of communications tools grows, the universe of people using them also grow, politicians included. For a group of people who always want to get their message out, we hope that more politicians will embrace Twitter and use it to keep their constituents informed and up-to-date.